Creative soul


Samantha has learned a lot from the lifestyle and beauty industry over the years through her blog and is ever-inspired by the tenacity of small creative businesses, online. Not only for their passion but for values that align perfectly with her own. Sustainability, compassion towards animals and a toxin-free, plant-based lifestyle is at the forefront of everything she holds dear.   

Driven by a passion to help small businesses thrive, Samantha launched her product photography business Birch & Silva in July 2019 and has helped many small businesses showcase their hand-made goods with gorgeous lifestyle photography. 


Moving forward,  Samantha made the difficult decision to close her business but as one door close,s another opens and that was when CLARITY was born.  Samantha wanted to continue helping small businesses flourish, through scroll-stopping lifestyle imagery and developed her signature product lifestyle workshop.

CLARITY is a self-paced e-workshop whereby Samantha will guide you through her step by step process of product styling,, sharing her experience, knowledge, tips and techniques to help empower small businesses to create a consistent brand aesthetic they'll love. and in turn, drive more sales.


The vision 

To educate and encourage small businesses and online creatives to be brave and take control of their own product lifestyle imagery.